June 30, 2022
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Adopt digital marketing platforms to promote OFSP businesses - Central Region NBSSI Head urges agribusiness players

Mr. Emmanuel Deteah, the Head of NBSSI in the Central Region responding to a question from one of the participants. Mr. Emmanuel Deteah, the Head of NBSSI in the Central Region responding to a question from one of the participants.

Mr. Emmanuel Deteah, the Head of the National Board for Small Scale Industries (NBSSI) in the Central Region is urging agribusiness players to adopt digital marketing platforms to promote their Orange Fleshed Sweet Potatoes (OFSP) businesses.

At a two-day workshop organised for agribusiness players in the Central Region on OFSP, Mr. Deteah, urged the need to embrace the new way of marketing on the internet and expand knowledge on the usage of smartphones to do marketing.

According to him, “Now, facebook has a number of features beyond just posting pictures and receiving many likes from your relations at the expense of your OFSP business. Nobody pays anybody to advertise on facebook”.

 “Facebook is the biggest network worldwide. About 1.7 billion people visit Facebook daily. That is why you have to consult the youth who are very tech-savvy to help you if you are not conversant with the new way of marketing on the internet”, Mr. Deteah said.

“Instagram, Youtube, Facebook and all of them, the videos on these social media platforms are just movies. You have to be promoting your OFSP business instead using these means without paying a penny”, he added.

With this new way of advertising, Mr Deteah said, the Board in partnership with the German Agency for International Cooperation will be digitizing all small scale businesses by the end of the year.

“We are hoping to digitize all businesses by the end of this year. So I will urge you to get in touch with NBSSI and get your business digitized”, he disclosed.

In terms of access to loans, he said the NBSSI will soon be known as the Ghana Enterprise Agency and as such, that will enable the company to grant bigger loans.

The workshop was held to sensitize agribusiness players especially processors and other value chain actors on the adoption of OFSP as a value-addition component to their produce. There were practical sessions for the participants on the fortification of gari, yoghurt, Chelsea buns, doughnuts and biscuits with the OFSP flour.

Participants were drawn from the agribusiness fraternity from neighbouring towns and seasoned food research scientists including Prof. Paa Nii Johnson, a retired research scientist from CSIR and Dr. Peter Omega, the Central Regional Director at MoFA.   

MAG is a five year initiative to provide financial support and technical assistance in response to the objectives of food and agricultural sector development policies and value chain management issues for increased farmer incomes and enhanced rural livelihoods.

The programme focuses on demand-driven research and different methods of extension delivery that facilitate the dissemination of technologies to farmers and stakeholders along the value chain.


Source: Corporate Affairs Division

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